ARY Zindagi fills color in your life with real entertaining content to grab the attention of the audience. This channel has the unique quality of providing different genre like live shows, cooking shows, and game shows in one channel. Not only Pakistani audience, but local people from UK, Canada and USA have become its loyal viewers. ARY Zindagi has maintained the tradition of representing positive image of Pakistan on an international platform. The channel is also airing Indian and Turkish dramas. Its famous dramas include Beintehaa, Pul E sirat, Adaalat, Ek mutthi aasmaan and Bahu Begum.